Once in Argentina, the Biros found several investors willing to finance their invention, and in 1943 they had set up a manufacturing plant.  Unfortunately, the pens were a spectacular failure. The Biro pen, like the designs that had preceded it, depended on gravity for the ink to flow to the Roller Pen. This meant that the pens worked only when they were held more or less straight up, and even then the ink flow was sometimes too heavy, leaving smudgy globs on the paper.  The Biro brothers returned to their laboratory and devised a new design, which relied on "capillsry action" rather than gravity to feed the ink.  The rough "ball" at the end of the pen acted like a metal sponge, and with this improvement ink could flow more smoothly to the ball, and the pen could be held at a slant rather than straight up.  One year later, the Biros were selling their new, improved ballpoint pen throughout Argentina. But it still was not a smashing success, and the men ran out of money.

The greatest interest in the Roller Pen came from American flyers who had been to Argentina during World War II. Apparently it was ideal for pilots because it would work well at high altitudes and, unlike fountain pens, did not have to be refilled frequently. The U.S. Department of State sent specifications to several American pen manufacturers asking them to develop a similar pen.  In an attempt to corner the market, the Eberhard Faber Company paid the Biro brothers $500,000 for the rights to manufacture their ballpoint pen in the United States. Eberhard Faber later sold its rights to the Eversharp Company, but neither was quick about putting a ballpoint pen on the market. There were still too many bugs in the Biro design.

Meanwhile, in a surprise move, a fifty-four-year-old Chicago salesman named Milton Reynolds became the first American manufacturer to market a Roller Pen successfully. While vacationing in Argentina, Reynolds had seen Biro’s pen in the stores and thought that the novel product would sell well in America.  Because many of the patents had expired, Reynolds thought he could avoid any legal problems, and so he went about copying much of the Biros’ design.  It was Reynolds who made the deal with Gimbels to be the first retail store in America to sell ballpoint pens.  He set up a makeshift factory with 300 workers who began stamping out pens from whatever aluminum was not being used for the war.  In the months that followed, Reynolds made millions of pens and became fairly wealthy, as did many other manufacturers who decided to cash in on the new interest.

The competition among pen manufacturers during the mid-1940s became quite hectic, with each one claiming new and better features. Reynolds even claimed that his ballpoint could write under water, and he hired Esther Williams, the swimmer and movie star, to help prove it. Another manufacturer claimed that its pen would write through ten carbon copies, while still another demonstrated that its pen would write up-side down.  However, the effect of the slogans and advertising wore off as soon as the owners discovered the many problems that still existed with the ballpoint pens. As the sale of the pens began to drop, so did the price, and the once expensive luxury now would not even sell for as little as 19 cents.  Once again, it looked as if the ballpoint pen would be a complete failure.  For the pen to regain the public’s favor and trust, somebody would have to invent one that was smooth writing, quick drying, nonskipping, nonfading, and most important didn’t leak.

The news come from www.bossgoo.com

Roller Pen